Take one Christian radio network with listeners dedicated to helping their neighbors, add one nonprofit determined to ensure that every baby has the diapers they need to grow up happy and healthy, and you get a partnership made in heaven.
WayFM set out to host “The World’s Biggest Baby Shower,” where listeners would be encouraged to donate to NDBN. The goal was $35,000 – which converts to about 125,000 diapers. But Way FM fans dug deeper – generously donating more than $56,000, or enough for 200,000 diapers.
“We’re grateful, just like you guys are, to know that these precious babies are cared for, and they’re clean, and they’re dry, and that the stress that parents face is reduced because of these diapers,” said WayFM President and CEO Joe Paulo.
The partnership made sense because many WayFM stations are located in the same communities as NDBN member diaper banks, he said.
“We at WayFM believe one of God’s greatest gifts here on Earth is to bless us with children,” Paulo said.
A father of five, Paulo is well acquainted with diaper duty, but the scope of diaper need – affecting nearly half of young U.S. families – surprised him. Using the network’s reach to educate listeners made sense, and so did having WayFM personnel get a first-hand look at diaper banking.
The crew from Nashville’s WayFM spent time at Nashville Diaper Connection sorting and wrapping diapers. DJs and other staff packed up more than 7,000 diapers at the event! They had the satisfaction of knowing that every bundle of diapers was going to keep a child healthy, reduce stress for hardworking parents, and give families the freedom to spend on other necessities, like healthy food or winter coats.
If your corporation would like to explore partnerships with NDBN, contact Molly Boyd.
